About Ian Lobas and The Men On Purpose Movement

A Calling That Has Transformed the Lives of Hundreds of People the World Over

The Lobas Family Backstory

“In everything we do, we’re carrying all our baggage with us. I teach people about the power of choice.”

Working in his dad’s successful shipping business gave him tons of hands-on experience with virtually everything involved in running a business. So when he decided it was time to chart his own path, it’s no surprise he rose, with supernova speed, above the competition to become a top real estate producer. In just one year he crushed it, cranking out success after success.


But one day, he looked in the mirror and he didn’t like the person he saw. Actually, his wife had had enough too. The success came with a hefty price tag. Working six to seven days a week can take a toll on your health, on your relationships, on your life. That simply was not okay anymore.


Things had to change.


Ian took a long hard look at who he was, what he was doing and who he needed to authentically be. First on his agenda was saving his marriage, which was headed for disaster. He came to understand what it means to be the best husband, best dad and best friend that he could be. Time to pursue his personal interests also became a non-negotiable.


He embarked on an extremely intense period of personal development training. He learned about the human psyche, completed all of Tony Robbins’ training and became a certified Landmark Introduction Leader. The more he learned and shared what he learned, the more amazed he was to find he was helping others.

He has helped leaders of billion-dollar corporations and people who are building multi-million dollar businesses to become a blank canvas. Only then can new internal and external skills be added.


His real-world experience in the shipping business, wearing lots of hats and interacting with businesses around the world, has turned out to be priceless. Added to that, he knows what it means to fail and what it takes to succeed. With all that he’s been through, he is well equipped to help clients in every single area.

Ian’s background in psychology and business management helps him work with clients from the inside out. Drawing on his own wealth of life experiences, he works on the human being first, then the business person.

Ian Lobas

Ian Lobas

As a coaching pioneer, Ian is helping people to be more intentional and live more purposefully by helping them get awareness and clarity. His mantra is “illuminate and eliminate”. He helps clients get rid of their ways of thinking and doing that no longer serves them.


Ian’s background in psychology and building successful businesses helps him work with clients from the inside out. Drawing on his own wealth of life experiences, he works on the human being first, then the business person.